International Business Strategy in Emerging Country Markets

International Business Strategy in Emerging Country Markets

International Business Strategy in Emerging Country Markets

The book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets. This, labelled the 'institutional network approach' (INA), applies a new strategic perspective to international business operations and emphasises the continuous interplay between institutions and networks in designing and executing global strategies. The INA integrates the shareholder and stakeholder viewpointinto a comparative holistic perspective of international business strategy based on a broader societal approach.

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Publisher : Edward Elgar Publishing
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ISBN : 9781781008362
Pages : 286 pages
Rating : 4/5 (61 users)


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