Museum Management and Marketing

Museum Management and Marketing

Museum Management and Marketing

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

Download Now

Product Details :

Author :
Publisher : Routledge
Release Date :
ISBN : 1134156006
Pages : 449 pages
Rating : 4/5 (09 users)


More Books:

Museum Management and Marketing
Language: en
Pages: 449
Authors: Richard Sandell
Categories: Art
Type: BOOK - Published: 2007-04-11 - Publisher: Routledge

GET EBOOK

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, t
Museum Management
Language: en
Pages: 316
Authors: Kevin Moore
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Psychology Press

GET EBOOK

This invaluable introduction to key issues, controversies and debates collects essential writings by some of the leading authors in the field, and examines muse
The Manual of Museum Management
Language: en
Pages: 358
Authors: Gail Dexter Lord
Categories: Business & Economics
Type: BOOK - Published: 2009-04-16 - Publisher: AltaMira Press

GET EBOOK

The Manual of Museum Management presents a comprehensive and detailed analysis of the principles of museum organization, the ways in which people work together
Museum Management and Marketing
Language: en
Pages: 420
Authors: Richard Sandell
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher:

GET EBOOK

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, t
Museum Management
Language: en
Pages: 183
Authors: Milan Jan Půček
Categories: Business & Economics
Type: BOOK - Published: 2021-11-11 - Publisher: Springer Nature

GET EBOOK

This book centers on museum management with particular focus on risk management. It sees the museum as a modern institution that, in addition to its classical h
Handbook of Research on Museum Management in the Digital Era
Language: en
Pages: 412
Authors: Bifulco, Francesco
Categories: Business & Economics
Type: BOOK - Published: 2022-03-25 - Publisher: IGI Global

GET EBOOK

While digital tools are not new to museum management, more activities are being performed through their use in order to attract visitors, enrich the cultural ex
Museum Marketing
Language: en
Pages: 288
Authors: Ruth Rentschler
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Routledge

GET EBOOK

The marketing of museums is becoming increasingly sophisticated in an age of declining public funding. This text clarifies museum marketing in this context and
Management in Museums
Language: en
Pages: 316
Authors: Kevin Moore
Categories: Social Science
Type: BOOK - Published: 1999-01-01 - Publisher: A&C Black

GET EBOOK

Management in museums has become a key issue in the past decade, a reflection of the challenges that museums face in operating in a a rapidly changing environme
Museum Practice
Language: en
Pages: 696
Authors: Conal McCarthy
Categories: Business & Economics
Type: BOOK - Published: 2020-11-19 - Publisher: John Wiley & Sons

GET EBOOK

MUSEUM PR ACTICE Edited by CONAL MCCARTHY Museum Practice covers the professional work carried out in museums and art galleries of all types, including the core
Marketing of Tourism Experiences
Language: en
Pages: 288
Authors: Noel Scott
Categories: Business & Economics
Type: BOOK - Published: 2013-09-13 - Publisher: Routledge

GET EBOOK

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespr