This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
Product Details :
| Author | : John Philip Jones |
| Publisher | : M.E. Sharpe |
| Release Date | : 2003 |
| ISBN | : 9780765611123 |
| Pages | : 308 pages |
| Rating | : 4/5 (20 users) |
