What's in a Name?

What's in a Name?

What's in a Name?

This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.

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Author :
Publisher : M.E. Sharpe
Release Date :
ISBN : 9780765611123
Pages : 308 pages
Rating : 4/5 (20 users)


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What's in a Name?
Language: en
Pages: 308
Authors: John Philip Jones
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: M.E. Sharpe

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This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaini
Europe, What's in a Name
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Pages: 223
Authors: Peter H. Gommers
Categories: Art
Type: BOOK - Published: 2001 - Publisher: Leuven University Press

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Europe is a word that is almost daily on our lips. But how far do we have to go back in order to find the origins of its name? The first part of this beautifull
Populism and the Mirror of Democracy
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A definitive collection, edited by one of the worldâe(tm)s pre-eminent authorities on populism.
Shakespeare Survey
Language: en
Pages: 192
Authors: Allardyce Nicoll
Categories: Drama
Type: BOOK - Published: 1955-01-02 - Publisher: Cambridge University Press

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The first fifty volumes of this yearbook of Shakespeare studies are being reissued in paperback.
Ebony
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EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African Ameri
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American Studies is a vigorous, bold account of the changes in the field of American Studies over the last thirty-five years. Through this set of carefully sele
Jahrbuch der Deutschen Shakespeare-Gesellschaft
Language: de
Pages:
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Type: BOOK - Published: 1879 - Publisher:

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Vols. 6, 11, 24, and 29-30 include: "Katalog der Bibliothek der Deutschen Shakespeare-Gesellschaft."
Lamb's Got to Do What Lamb's Got to Do Again
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Pages:
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Categories: Poetry
Type: BOOK - Published: 2013-05-23 - Publisher: Xlibris Corporation

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The Works of William Shakespeare
Language: en
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Authors: William Shakespeare
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Type: BOOK - Published: 1895 - Publisher:

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The Works of William Shakespeare: Romeo and Juliet. Timon of Athens. Julius Caesar. Macbeth
Language: en
Pages:
Authors: William Shakespeare
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Type: BOOK - Published: 1865 - Publisher:

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